Brinton Eaton Awarded for Campaign to Enhance Client Communication

Award Recognizes Excellence in Rebranding of New Company Website, Other Materials

Madison, NJ – May 12, 2010 – Brinton Eaton, a boutique wealth advisory firm, today announced that the Art Directors Club of New Jersey has awarded the firm a certificate of recognition for excellence in its recent rebranding of the company website, brochure and other marketing communications materials. The Brinton Eaton rebranding is part of a new integrated marketing approach that is designed to enhance client education, firm transparency and client accessibility to the information and research that underpin the firm’s wealth management process.

“Brinton Eaton is committed to a client-centric philosophy, where communication goes two ways. We wanted to create an open, friendly and accessible brand that would give our firm the framework to keep our clients informed and engaged, via traditional communication as well as through more innovative digital media and social media channels,” said Marla Bace, Brinton Eaton’s Chief Marketing Officer. “Our new website is an example of all of these elements coming together, acting as an interactive learning forum with webinars, podcasts, Research Briefs, Special Bulletins, white papers, a blog and a LinkedIn group, with more in the works.”

The “Business Identity System” award, part of the Art Directors Club of New Jersey’s Fourth Annual Exhibition and Reception in April, was for a rebranding campaign that included three items or more. Brinton Eaton’s rebranding campaign included a web site, brochure, folder, sell sheets, PowerPoint, and stationary items including business cards and logo. A key element of the campaign was to use recycled paper to reduce waste and the firm’s overall carbon footprint, while at the same time leveraging electronic communication to improve efficiency. The campaign was executed through a third-party agency,

“Our marketing communications programs are designed to help clients better understand the depth of research, analysis and scientific methodology that we employ to protect, grow and ultimately transfer their wealth to future generations. Our new, more accessible brand is a key part of making these programs a success,” said Robert DiQuollo, President of Brinton Eaton.

About Brinton Eaton:

Based in Madison, NJ, Brinton Eaton is a boutique advisory firm with a long history of serving individuals and their families across multiple generations. The firm helps its clients protect, grow, administer and ultimately transfer their legacy of wealth through a full range of integrated services, including lifetime cash flow projections, financial/tax/estate/retirement planning, investment management, charitable giving, and business succession planning. Brinton Eaton’s clients tend to be corporate executives, professionals, entrepreneurs, and retirees with investable assets over $2 million. For more information, visit www.brintoneaton.com.

Media Contact:

Patty Buchanan
FastLane Public Relations
(973) 670-1203
pbuchanan@fast-lane.net